Dear Business Owner on a Mission,
Welcome! You are here because you are ready to feel smart and confident when it comes to the legal, insurance, financial and tax parts of your business. Whether you are handling these matters yourself, or hiring a team to do it, you want to know that you've made the right choices.

I went to law school and then built two million dollar businesses before I figured out that I couldn't just keep faking it when it came to the legal, insurance, financial and tax parts of my business.

Maybe you know what I mean when I talk about "faking it" -- pretending you understand when you are talking with a lawyer about how to set your business up right, or what that agreement should say, but you aren't sure it does, or maybe how to be protecting your intellectual property, or hiring and firing team members.

I faked it for a long time. I nodded my head, acted like I knew, when secretly I had mostly no idea what was going on and didn't even know the right questions to ask.

I didn't want to appear dumb. I was a lawyer for God's sake! I felt like I should know the answers already. And when I did ask, I got responses that really didn't clarify anything.

For example, I knew there were some financial reports I should be looking at when my business started to get into the 6-figures, but when I asked my accountant what I should be looking at she said "well, it depends what you want to know." But, I didn't know what I wanted to know!

So, I buried my head in the sand even deeper and figured, well, it'll all work out. I'll just make enough money so that I can pay for the cost of any mistakes.

And pay I did. And pay. And pay. And pay.

To the tune of at least a million bucks worth of mistakes.  No lie. Super painful. And, totally unnecessary for you. IF you take action, and be willing to learn what you don't know, so you can at least ask the right questions, and hire the right support, and even do it all yourself, if you want.

That's why I created the LIFT Foundation System. And the LIFT Foundation System Toolkit.

I did it so no other well-meaning, on a mission business owner, would have to go through the insecurity, fear, and confusion I did when it came to understanding what you actually need when it comes to the Legal, Insurance, Financial and Tax parts of your business.

I'll be honest, I was NOT going to create this system, or even ever talk about these mistakes (I mean, really, who wants to share they made a million bucks of mistakes?!?), but I was in a Mastermind back in 2009 with Ali Brown, Lisa Sasevich, Kendall Summerhawk, JJ Virgin, Sheree Keys, and Karen Knowler and they wouldn't let me NOT do it.

They said, Alexis, it's no mistake that you are a lawyer AND you made these errors yourself. This is your gift to give. You MUST teach from these mistakes. 

And then, they helped me see that legal, insurance, financial and tax matters aren't something to avoid or be ashamed about, and they aren't even boring (they can get quite exciting, in fact). They helped me to see that the right Legal, Insurance, Financial and Tax decisions actually LIFT (they came up with that to inspire me to be willing to share my mistakes) your business up to the next level with a solid foundation.

I was convinced.

So, I did hundreds over 100 hours of interviews with lawyers, insurance folk, financial people, and tax strategists to understand what I actually needed to apply to my own micro/small business -- because law school just didn't teach me what I needed to understand in our world.

And, applied everything to my own businesses. Then, I whittled the teaching down to a manageable 5 hours or so of education, implementation maps, hiring workbooks, conversation starters to you ask the right questions before entering into agreements or hiring anyone for your LIFT team, and even gathered together all the agreements you need ...

AND, then I made a super cool binder that not only holds all of your educational material BUT also operates as an organizational tool with all these cool tabs to hold all of your LIFT documentation and that shows you if you've got an empty tab, you're missing part of your foundation. (LIFT Binder comes with our Deluxe/Toolkit version. Or you can choose the digital only option and get all the education, maps, agreements, and tools without the LIFT Binder.)

Cool, right?!? 

Now, it can be yours.

The LIFT Foundation System & Toolkit ensures you are building your business on a solid foundation with the right legal, insurance, financial and tax systems in place.

The LIFT Foundation System & Toolkit empowers, inspires and educates you to make the right choices for your business, not from a place of fear, worry, doubt, uncertainty or ignorance, but from a place of surety, clarity, certainty and confidence. Very little feels better than LIFTing your business to the next level of security with systems you can count on to support you. 

To build a sustainable business that supports
your Great Work and your life,
you need to
build your business on the right foundation.

Listen as Alexis explains LIFT:
(Immediate Online Access + Full Color Organizational/Educational Notebook
With Organizational Tabs and All Educational Materials, Templates and Maps)
LIFT Get in the Know Learning Modules So You Get in the Know About Just What You Need For the Legal, Insurance, Financial and Tax System In Your Business
These LIFT modules were created after I invested hundreds of hours and hundreds of thousands of dollars in my own learning - first via 3 years of law school at Georgetown law, then through years of building my own businesses and making close to a million bucks worth of mistakes (because even being a lawyer I didn't know what I needed to know), and then conducting over 100 hours of interviews with legal, insurance, financial and tax professionals - so I could figure out what entrepreneurs really do need to know about legal, insurance, financial and tax.

Once you watch, read, or listen to the 5 LIFT learning modules you will know what's fear-based rumor, what's fact, and exactly what you need to have in place when it comes to legal, insurance, financial and tax systems for your business.

No matter how you learn, we've got you covered:
            If you prefer to learn by listening, you can download each of the 5 learning modules onto your computer, ipod or from the CDs that come with your LIFT Personal Records Binder. Take the audios with you and listen in your car, while you work out, or anywhere at all.
             You receive the 5 learning modules delivered via video so you can watch and learn right on your home or office computer, on your own time, when it's convenient for you.
              If you prefer to learn by reading because you can read faster than you watch or listen (or so that you can easily skim through the content), we are also giving you digital transcripts of each and every module. We've made it super easy for you to receive this learning because we know that these are not necessarily the easiest things to think about.
I break it down for you and translate from legalese and financial-ese into our language - the language of the creative, heart-opened entrepreneur - so you can clearly understand what's important and what's not, stop operating from fear of the unknown and release the false beliefs you may have taken on due to rumor or fear-based thinking.

After going through these training modules, you'll feel confident whenever you talk about or think about anything related to the Legal, Insurance, Financial and Tax foundation of your business.
LIFT Conversation Starters So You Can Enter Into the Agreement Process, Hire Your LIFT Advisory Team, and Get Your Bank Account & Merchant Account Set Up with Confidence.
When I was first in business, I found it very difficult to know if I was hiring the right advisors. Did they really have my best interests at heart? I always wondered. And I felt uncertain because I didn't even know what questions to ask before making a hiring decision, so I tended to default to "how much do you charge?" Have you ever done that and then wondered if you hired the right person? If so, it's because you didn't know the right questions to ask.

Conversation Starters guide you to ask exactly the right questions before you hire a
                    single person for your LIFT Your Business Team (lawyer, CPA, banker, insurance advisor, bookkeeper and
                    merchant account provider).

Before you enter into another agreement again, you'll use the Agreement Process Conversation Starter to ensure you are covering all of the Agreement bases and feel confident you are creating a win/win deal all around. 
Never Feel Lost, Stupid, Scared or Insecure
When Talking to a Legal or Financial Professional
About Your Business Again
With your Conversation Starters in hand, you'll not only know the right questions to ask, but the answers to look for and you will never feel lost, stupid, scared or insecure when talking with a lawyer, banker, merchant account provider, CPA or bookkeeper again.

Plus, we've included a bonus Conversation Starter designed to guide you to create and document your agreements, which will save you thousands of dollars in legal fees and a whole lot of heartache, pain and stress that results when you do not have agreements in place.

You will turn to the conversation starters again and again throughout the life of your business so you can start making empowered, enlightened decisions to support your growth.
LIFT Get in the Know Manual and WorkFlow Maps Guide you Step by Step Through Implementation of the Entire LIFT Foundation System.
These 15 LIFT Get in the Know Implementation Maps get you into immediate action on everything you learn in the training modules and with the Conversation Starters. Simply work through the implementation maps yourself or hand them over to a key assistant and know that the entire LIFT Foundation System will be implemented easily, effectively and as inexpensively as possible.

By the time you finish going through the LIFT Get in the Know System you will know what you can do yourself, who you need to hire and how
to know if they are the right advisor for your team, and how to create your own legal agreements so you can be making money in your business, know your income and business is on a solid foundation and that you are not putting your personal assets at risk.

LIFT truly is the best possible form of self care for your business.
Your Own Personal LIFT Records Binder To Not Only Organize All of Your Legal, Insurance, Financial and Tax Papers, BUT to Show You Where the Holes Are In Your LIFT Foundation & How to Fill Them. Included With the Full Version LIFT Foundation System + Toolkit Only, Not the Digital Edition.
The LIFT Personal Records Binder is so much more than just an organizer, it's a learning tool as well. After going through it and gathering your papers, you will know exactly where the holes are in your LIFT Foundation, how to fill them and feel confident about the stability and sustainability of your business.

Simply hand the LIFT Personal Records Binder over to a key assistant or fill it yourself and know you have all of your important papers, policies, and financial information right where you need it, when you need it.
20+ LIFT Template Agreements ($997 retail) For everything from hiring independent contractors to joint ventures and getting hired by clients and hosting live events and group coaching programs. These agreements will save you thousands of dollars the very first time you use them. (regular retail: $997 separately)  Eyes Wide Open Coaching Circle ($500 retail) Gets you two months of live consulting with the Eyes Wide Open Leadership Team plus implementation support to get your LIFT Foundation in place and answer any questions you may have as you work your way through the program. Includes access to a private Facebook Group for immediate support in between coaching calls. To ensure you continue to receive the support you need, your bonus trial membership will automatically be converted to a paid membership with a recurring charge of $97/month (discounted from the regular $250/month retail price). You can cancel your membership any time before the end of the 60 day trial and not be charged. (Limit one trial per person.)
LIFT Get in the Know is the missing piece
 of your business puzzle.
(Immediate Online Access + Full Color Organizational/Educational Notebook
With Organizational Tabs and All Educational Materials, Templates and Maps)
                And in case you have any doubt whatsoever, I'm taking all the risk
                  on getting you in the know with the LIFT Foundation System & Toolkit.

                    Try it out for a full 60 days and if you don't feel 100 times more  confident
                   about running your business, and feel satisfied that I delivered on all the
                 results outlined on this page, just send me an email  explaining (1) how you
             used the program, (2) the results you got, and (3) where it fell short of your
      expectations and I'll refund you in full out of my own pocket. (If you purchased the Deluxe version, you'll need to send back your binder before I can issue your full refund.) Refunds do not apply if you did not attempt to use the system or if you decide that you purchased it prematurely. The 100% guarantee protects your satisfaction with program content when you use it.

Is LIFT the right investment for you now?

While every entrepreneur needs to put these essential legal, insurance, financial, and tax foundations into their business, we’ve found that there’s often a right timing for investing in LIFT.

If you’re just starting out in your business and you don’t yet know what your business model is or how income is going to flow into your business, we suggest starting with our Money Map: Self-Discovery, Truth-Telling and Entrepreneurial Architecture program. It will help you get very clear on the business you want & how to build it for you and your life.

Once you’ve got your revenue model defined and you’ve got some income flowing into your business, you can circle back and put a LIFT foundation into your business.

Of course, if you’re just starting out and you want to build your foundation right from the start, and you have the financial resources to fund your initial business growth so you’re not worried about making money immediately, then now is a great time to invest in LIFT.

Got questions? Email Support and we'll help ya out.

Love, Light and LIFT,

P.S. If you are in Canada, Australia, the U.K. or anywhere else outside the US for that matter, YES -- LIFT works for you too. It will not answer specific legal questions in your country (other than Canada, for which we have a Canadian legal supplement), but it will guide you to the foundation you need with the right agreements, team members, insurance, financial systems, and advisory team.

"Holy Crap. The LIFT program is so good. Putting all of these foundations in place for my business, and having access to all of the agreements, corporate structures and financial tracking that I’ve known I’ve needed in my business… wow. This program is so rich."

~Carrie Cunnington

 "YOUR amazing work around Partnership agreements has transformed my business and it just keeps getting better and better and better. Every time I turn around in my business I find a NEW way to apply LIFT!! You are an infinite blessing in my life and ID am TRULY DEEPLY Grateful!"

~Amethyst Wyldfyre, Spiritual Advisor, Shaman, Sound Healer & Artist

 "Who knew LIFT could be so fun? I just finished interview 19 from the system. That's ALL of 'em. Got a massive list ready but I am so . EXCITED!"

~Beatrice Johnston, Brand Excitement

Let's Get In the Know and
Get it Done Right!

"If I would have had LIFT in my business right from the beginning, I would have made far more money and saved myself hundreds of thousands of dollars in mistakes. If you are serious about building yourself a sustainable, profitable business, LIFT is a necessary ingredient." ~JJ Virgin

"I got Alexis' LIFT program because I knew there was a gap in my knowledge around all the legal, insurance, financials, and tax side of my business. I was a bit skeptical at first because I'm from Canada and I wasn't sure how much of the information would apply to my Canadian business. Luckily I just dove in and I'm so glad I did because Alexis opened my eyes and helped me to really see the bigger picture.

Before LIFT I was taking unsolicited advice from people in my life who don't run businesses, and it wasn't bad advice for a consumer but for a business owner it didn't make sense. Because of the advice in the program, I had enough information to hire the right people to help me grow my business and take care of the important LIFT pieces. More importantly, I was able to save so much on my taxes these past two years because I knew what I was doing. Thanks so much Alexis! I keep going back to the program every year as my business grows and I'm ready for the next step!

~Nathalie Lussier,

"Even though I had been in business for many, many years, the legal and financial element of running my company had often felt intimidating to me. Even when I knew what to do, I didn’t know how to get started or who to work with. From the moment I read over the transcripts for the first time, I start implementing Alexis’ wise advise. Today, some months later, I have a business that stands on a solid foundation and I have a newly found deep sense of peace peace because I can see exactly where my business is going and I've got the resources to lead it fearlessly. Thank you Alexis for shedding light into the dark corners of MY business."

~Christiane Holbrook, CEO and Launch Strategist, Inspired Business Resources, Inc.

 "I also wanted to say "Thank You!" for the LIFT programme. I've had it for a while, but haven't worked through most of the stuff. But I did start with the Client Agreement when I first started offering group programmes last September. I'm happy to report that being clear in the agreement about not offering refunds has probably gotten me out of at least one potentially sticky situation. A friend was unable to start the programme after signing up and paying. Because I'd defined that refunds aren't possible (but they can join the next run of the programme or transfer the place to another person, if we mutually agree), I didn't have to have that awkward conversation when the situation surfaced."

~Sook Han Lee

"I've completed LIFT and wow, what a powerful course. I never expected meeting with an accountant could bring on such a feeling of joy and clarity but I knew, truly knew that I was leading my business, aware of my numbers and on a solid foundation. Agreements are in place, minutes done, bookerkeeper set. I just wanted to say thank you. I feel the solidness of the foundation - like my business is something I can lean into as a support structure for me. I'm an attorney who has drafted agreements and taught contract drafting at Stanford - and I definitely am using some of your templates and incorporated pieces directly into my client and my contractor templates. I can't wait to recommend your work to my clients. And moving on to the Money Map as soon as I'm done."

~Jeanine Becker, Leadership, Collaboration & Negotiating Consulting,

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